Through the API you can query the metrics and dimensions or use a third-party ETL tool such as Stitch for integration into a data warehouse for more comprehensive analytics. When analyzing Google Analytics data, there are 14 metrics that all marketers should include and understand:. The users metric provides the number of unique individuals visiting a website over a given time period, and sessions are the number of times that users are actively engaged with the site.
You can then select Sessions or Users in the dropdown directly above the primary graph:. These metrics provide a quick and coarse-grain analysis of marketing efforts. When you plot the data over time, you can determine how your campaigns drive traffic and how many times users engage with the site. Average session duration is the average amount of time that a user spends on the website in a single session. This metric is a good high-level proxy for user engagement.
Average pages per session is the number of pages a user views, on average, in a single session on your site. The number of pages with which a user interacts is another good proxy for user engagement.
By comparing the ratio of new users to returning users, you can determine how well your campaigns drive new or existing user traffic. Both are important metrics, as returning users can indicate an increase in lifetime value LTV , while an increase in new users can indicate growth.
Bounce rate is the percentage of users who visit only one page on a website before leaving. A high bounce rate may indicate a technical problem, content that fails to sufficiently address a user need, a page with no internal links or calls to action CTA , or poor user targeting in marketing campaigns.
If your bounce rate is high, you should segment your site visitors to see if you can determine the underlying issue. For example, at the bottom of the Overview page, you can select Browser to determine if the site performs better or worse for visitors using different browsers:.
Organic search traffic is traffic from users who came from a non-paid search engine results page SERP. You can find this data in the All Traffic section under Channels:. The Organic Search metric indicates the effectiveness of your SEO strategies, while Paid Search indicates the effectiveness of your ad campaigns.
Both metrics are important, but organic traffic is essential to the long-term sustainability of your site. Google Analytics shows the sources driving the most traffic to your website.
You can use this data to dive deeper into your conversions. Do visitors from any specific traffic source generate the most conversions? In some months we also go for a paid advertisement. Longer means they find value and are more likely to trust the site or come back again. Start with these 14 metrics and see how you get on. Can you use these conversion metrics to track performance using just Google Analytics? Reporting Jan Reporting Jan 7. Reporting Jan 6. So, which are the most important?
So, which ones should you track? How much traffic does your website receive on a daily or monthly basis? Sessions by channel. Which channels are driving the most traffic to your website? Average session duration. How long do visitors spend on your website on average? Pageviews and pageviews by page. Which pages on your website are viewed the most? Since , the avoirdupois pound has been officially defined in most English-speaking countries as 0.
Different systems of measurement also developed over time in Asian countries. For example, in ancient India, a measure of weight called the "Satamana" was used, and was equal to the weight of gunja berries. The measurement of weight was based on the shi, which was equivalent to approximately pounds.
The Chi and Zhang were units of length equivalent to approximately 25 centimeters 9. The Chinese also developed a means to ensure accuracy through the use of a special size of bowl used for measurements that also made a specific sound when struck — if the sound was off pitch, the measurement was not accurate.
In , John Wilkins proposed a decimal system in which length, area, volume, and mass were linked to each other based on a pendulum that had a beat of one second as a base unit of length.
In , Gabriel Mouton proposed a decimal system that was instead based on the circumference of the earth, an idea supported by other prominent scientists of the time such as Jean Picard and Christiaan Huygens, but that did not take hold for approximately another years.
By the mid-eighteenth century, it was clear to nations who traded and exchanged scientific ideas that standardization of weights and measures was necessary. In , Charles Maurice de Talleyrand-Perigord, the Prince of Talleyrand, approached the British represented by John Riggs-Miller and the Americans represented by Thomas Jefferson with proposals to define a common standard of length based on the length of a pendulum. In that same year, Thomas Jefferson, presented the "Plan for Establishing Uniformity in the Coinage, Weights, and Measures of the United States," which advocated for a decimal system in which units were related to each other by powers of ten.
A committee that was formed in France comprised of some of the most prominent scientists of the day came to a similar conclusion, and also proposed a decimal system for all weights and measures.
Although Congress considered Jefferson's report, it was not adopted. As such, the measurement system was only implemented in France, and in , the metric system was formally defined in French law.
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